RiituChugh.com | Case Study
Brand 2.0 | Digital & Social Media Strategy | Ideas & Storymaking
consultant, branding
1142
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Creating value for brands.

 

 

United Nations Foundation Plus Social Good Event for FleishmanHillard India

 

Task
  • Set up & Oversee a Social Media Command Centre for the Event
  • Enable Social Surround for Creating Conversations & Engagement

 

Execution
  • Social content stories created on the fly
  • Value-added content – infographics and sketch-notes
  • Influencer outreach drove high-level engagement and conversations

 

Results
  • Event hashtag trended nationally on Twitter
  • 6,000 plus social mentions in 24 hours
  • Combined global reach of 8.5 million

 

World Art Community Online Marketplace

Task

  • Launch this peer-to-peer art and craft marketplace brand on web & social media
  • Sustain awareness and engagement with the brand
  • Grow the communities of both sellers and buyers

 

Execution

  • Development of a unique brand language, tone & manner across both long and short-form social content
  • Ongoing social content creation for engagement across web, social and e mail.

 

 Results

  • Average Organic Reach of 15 % – 18 % plus for a community of 7,000 + sellers and  a community of over 135,000 + engaged followers
  • Klout Score of 63 +
  • Voted as a Super StartUp by the netizens of India

 

Berkeley HealthEDU Healthcare Training Centre

 

Task
  • Re-launch of Berkeley HealthEDU’s high-fidelity simulation based healthcare training offering to both B2B and B2C consumers

 

Execution
  • Finalisation of brand identity and brand positioning via interactive workshops with key stakeholders.
  • A full service, interactive website with payment gateway targeting multiple stakeholder groups.
  • Created a 4 minute / 2 minute long corporate video for B2B outreach
  • Created marketing communication via short- form and long-form content across social pages, e-mail and the official blog.
  • Ran performance based paid media campaigns on social media for lead generation.

 

Results
  • Crafting of a cohesive, consistent brand – across paid, earned and owned media that included both tangible elements and intangible values.
  • Executed consistent outreach plans to drive consumer engagement.
  • Achieved qualified opt-in leads via successful, performance-based digital marketing campaigns.
  • Created specialised, thought-leadership based branded content for high—level engagement and brand building.
  • Brand Influence Scores increased 300 %.