Creating value for brands.
United Nations Foundation Plus Social Good Event for FleishmanHillard India
Task
- Set up & Oversee a Social Media Command Centre for the Event
- Enable Social Surround for Creating Conversations & Engagement
Execution
- Social content stories created on the fly
- Value-added content – infographics and sketch-notes
- Influencer outreach drove high-level engagement and conversations
Results
- Event hashtag trended nationally on Twitter
- 6,000 plus social mentions in 24 hours
- Combined global reach of 8.5 million
World Art Community Online Marketplace
Task
- Launch this peer-to-peer art and craft marketplace brand on web & social media
- Sustain awareness and engagement with the brand
- Grow the communities of both sellers and buyers
Execution
- Development of a unique brand language, tone & manner across both long and short-form social content
- Ongoing social content creation for engagement across web, social and e mail.
Results
- Average Organic Reach of 15 % – 18 % plus for a community of 7,000 + sellers and a community of over 135,000 + engaged followers
- Klout Score of 63 +
- Voted as a Super StartUp by the netizens of India
Berkeley HealthEDU Healthcare Training Centre
Task
- Re-launch of Berkeley HealthEDU’s high-fidelity simulation based healthcare training offering to both B2B and B2C consumers
Execution
- Finalisation of brand identity and brand positioning via interactive workshops with key stakeholders.
- A full service, interactive website with payment gateway targeting multiple stakeholder groups.
- Created a 4 minute / 2 minute long corporate video for B2B outreach
- Created marketing communication via short- form and long-form content across social pages, e-mail and the official blog.
- Ran performance based paid media campaigns on social media for lead generation.
Results
- Crafting of a cohesive, consistent brand – across paid, earned and owned media that included both tangible elements and intangible values.
- Executed consistent outreach plans to drive consumer engagement.
- Achieved qualified opt-in leads via successful, performance-based digital marketing campaigns.
- Created specialised, thought-leadership based branded content for high—level engagement and brand building.
- Brand Influence Scores increased 300 %.